Description

Denise Brosseau – Becoming a Thought Leader

Description:

Do you hope to build lasting change and a legacy that matters? Then maybe it’s time for you to become a thought leader. Thought leaders are recognized for their ideas and their contributions to the world. They share their expertise and engage a community of followers—while enhancing their own reputations in their fields. In this course, thought leadership consultant and author Denise Brosseau defines exactly what a thought leader is and explains the risks and rewards that come with this unique position. She describes how to plan your strategy, develop a compelling message, build influence, maximize your visibility, and track your impact. She also shares tips to scale your ideas to reach the widest possible audience—online and off.

Topics include:

• Building influence
• Codifying ideas
• Amplifying ideas
• Expanding influence and impact
• Monetizing your expertise

Contents:

• Introduction
• 1. Develop your Strategy
• 2. Build your Ripples of Influence
• 3. Coding your Ideas
• 4. Amplify your Ideas
• 5. Expand your Influence and Impact

Author:

Denise Brosseau is a lecturer at Stanford Graduate School of Business and the CEO of Thought Leadership Lab.

She is a thought leadership consultant and speaker for clients including AARP, eBay, Google, and California Community Colleges. She is also the author of Ready to Be a Thought Leader? (Wiley), in which she maps the path for successful executive, professional, or civic leaders to become respected thought leaders. She is a frequent contributor to Salesforce.com, Inc.com, and the UK’s Telegraph Business Reporter. She has also been featured in Fast Company, Entrepreneur, and Forbes.

A serial entrepreneur, Denise was the founding CEO of the Forum for Women Entrepreneurs (now Watermark), a trade association for women founders and CEOs of high-growth businesses. She also cofounded Springboard, the prestigious women’s startup launch pad that has led to over $7 billion in funding for women entrepreneurs. Invent Your Future Enterprises, a career development company focused on the retention and acceleration of women leaders, was her third successful venture.